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Creative Publishing Strategy Session
 
The purpose of the publishing strategy session is two-fold: 1) place your book and its subsidiary rights in the appropriate context for your creative and professional goals; 2) identify the specific action steps, timeline, budget considerations, delegation and accountability strategy required to achieve your goals. 

Whether you are an author with a commercial publisher or you are a self publisher, the overview provides you with a timeline and the supply chain map from your book’s concept all the way through to the cash that you are paid from the sales of the book and/or subsidiary right licenses.

Based on the questionnaire you complete prior to our meeting, I design your session to emphasize the key points that are specific to your goals. In general, each two-hour strategy session covers the following six areas.
 

I.                   Editorial

 

*       Definition of your compelling message

*       Research strategies

*       Writing strategies

*       How to use the reviewer and critique process in order to seed early sales

 

II.                Marketing

 

*       Definition of the brand you are creating for your book

o        Title and subtitle

o        Primary publishing category

*       Definition of your target market and how to seed the market via social media tools and techniques

*       How to plan the four stages of your marketing campaign

 

III.             Production

 

*       The three levels of manuscript editing

*       Page layout and design

*       Art and illustrations

*       Permissions and indexing

*       Paper, printing, and binding

*       Print-on-demand (POD) options

*       The pros/cons of subsidy publishers versus your own resource team

 

 

IV.              Sales

 

*       How to choose the optimal publication date

*       How to estimate your first-year sales

*       How to determine the appropriate distribution channels

*       How to fulfill orders and customer service

 

 

V.                 Your Action Plan

 

*       Based on this strategy session, we prioritize the steps required and a timeline for them.


My subjects of interest/expertise include the following.
  • Mind, Body, Spirit
  • Metaphysics
  • Science and Spirituality
  • Women's Issues
  • Cooking
  • Cultural Studies
  • Creativity/Personal Growth
  • Memoir
To talk about how we might work together, please use the form below to contact me. I offer a complimentary 15-minute phone appointment.


Last Name
First Name
What is the status of your project?
E-mail Address
 
Abby Straus

Abby Straus, President, A. Straus & Associates, Inc.

Q: What inspires you about your work?

A: My vision, as a teacher, author, and motivational speaker, is to help people gain the confidence and skills they need in order to create beautiful lives. I teach people to arrange their energy as well as the energy of their physical surroundings.

Q: What did you find valuable from our coaching relationship?

A: You provided me with excellent practical information about the process of writing and publishing. You also helped me to recognize how easily writing flows when I hold focus around my passionate energy.
 

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